QlearQuil Leverages Brand Into Allergy Space, Absorbs Existing ‘Quil’ Sinus Products
This article was originally published in The Tan Sheet
Executive Summary
P&G enters the OTC allergy category with QlearQuil products “for the occasional allergy sufferer.” But the firm also could be on the spot to prevent consumer confusion about indications for products in the broad selection with “Quil” in their brands.