FTC Settles Big With Sensa, Other Weight-Loss Marketers
This article was originally published in The Tan Sheet
FTC settles with Sensa products and three other weight-loss product marketers, and launches its “gut check” voluntary media partnership program to prevent bogus claims. A firm cited in FTC’s 2011 investigation of human chorionic gonadotropin product ads also reached a settlement with the agency.
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Agency based new website to help consumers identify false weight loss claims not on recent enforcement, but on previous investigations, including a 2011 complaint. "Those claims are lies," says official announcing website's launch.
A federal judge denied certification without prejudice, allowing plaintiff's attorneys to file an amended complaint with arguments and evidence countering reasons for denying certification as a class. Two other complaints were resolved in settlements following FTC's settlement with Sensa Products and its parent firm in 2014 for $26.5m.
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