Colgate Adds Flavors, Removes Alcohol To Grow Mouthwash Sales
This article was originally published in The Tan Sheet
Executive Summary
Colgate restaged some mouthwash products to offer germ protection without alcohol and is “tailoring” some products with regionally relevant flavors, CEO Cook says. The firm also links fortifying its oral care business to entering the rechargeable powered toothbrush category with GBP160 Colgate ProClinical.