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Friends Rival TV As Top Influence For Purchases

This article was originally published in The Tan Sheet

Executive Summary

Social media is well-suited to OTC drug marketing, but the industry has been slow to enter that world, says public relations executive Robin Russo.

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In Brief

FDA extends phytosterol enforcement discretion; Perrigo debuts Claritin-D 12 Hour equivalent; Reckitt sells Indian personal care brands acquired from Paras; Ocean Nutrition Canada gets vertical; more news In Brief.

New Tricks Are Crucial For Industry As OTC Bump Wanes

OTC firms must embrace new marketing strategies more readily to overcome the ebb in recession-driven industry growth, according to industry stakeholders.

Humic Acid Nasal Sprays Recalled During Potential For Sales Boost Due To Phenylephrine Doubts

Biomic Sciences recalls all lots of ION* Sinus Support and ION* Biome Sinus after FDE testing found microbial contamination causing reasonable probability of life-threatening adverse events for patients or people who recently underwent nasal or sinus surgery.


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