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Advil campaign targets Tylenol

This article was originally published in The Tan Sheet

Executive Summary

Consumers should empty their medicine cabinets of expired or recalled drugs, Pfizer says, in an ad campaign encouraging them to switch to Advil (ibuprofen) from Johnson & Johnson's Tylenol (acetaminophen). At, Pfizer notes Advil was not part of "this year's recalls of certain over-the-counter pain medications" that affected Tylenol and other J&J drugs, and advises consumers to visit FDA's website to learn which products are recalled. Pfizer is giving away 500,000 bottles of Advil to those who register on the site, to help them "replenish their medicine cabinets with a trusted and effective" OTC pain reliever, Pfizer says Oct. 4. The jabs at J&J come as the company makes its first shipments of liquid pediatric OTCs since the April recall (2"The Tan Sheet" Oct. 4, 2010)


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