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Natural MarketPlace In Brief

This article was originally published in The Tan Sheet

Executive Summary

Attendance up, exhibitors down: The 72nd annual Natural MarketPlace trade show and convention in Las Vegas draws more than 5,000 attendees, compared to 4,159 in 2008, although the number of exhibitor booths dropped 42 percent to 261 from 451. A spokeswoman for New Hope Natural Media -- in its first year of running the event in partnership with the Natural Products Association -- said 45 percent of exhibiting companies were first-timers, in part because non-NPA members are now allowed to rent booth space at MarketPlace. "It seems that exhibitors are buying smaller spaces than in the past, but many are still exhibiting," she said. The number of buyers in attendance jumped this year to 3,532 from 1,730 in 2008. Boulder, Colo.-based New Hope said it is moving MarketPlace 2010, to be held June 10-12, across town to the Las Vegas Convention Center from the Sands Expo and Convention Center. The spokeswoman added New Hope anticipates maintaining a comparable level of exhibitors next year. ... Sardell in, Short out: Pat Sardell becomes president of NPA's board of directors, replacing Debra Short, who served for two years. Sardell has been on the board since 2000 and is the owner and operator of Country Vitamins, a store she founded in Corvallis, Ore., in 1982

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Vitamin Shoppe buys Super Supplements; investor Ackman wages war on Herbalife; NPA cancels MarketPlace show; Herbalife acquires N.C. facility; Capsugel expands quality control; AHP releases aloe vera monograph standard: more news In Brief.

Study to examine vitamin D, omega-3 supplements

The Vitamin D and Omega-3 Trial - VITAL - will measure the supplements' preventive effects on cancer, heart disease and stroke in 20,000 participants, making it the largest randomized trial for vitamin D and omega-3 fatty acids. Brigham and Women's Hospital, an affiliate of Harvard Medical School, seeks to enroll women older than 65 and men older than 60 in the five-year study, which will include examinations of how the supplements affect cognitive function, vision disorders and diabetes, the hospital said. BWH Chief of Preventive Medicine JoAnn Manson said June 23 that "these low-cost supplements have the potential of tremendously reducing the burden of chronic disease." Previous economic analysis found omega-3 and vitamin D plus calcium supplementation could save billions in hospitalization costs (1"The Tan Sheet" Sept. 29, 2008, In Brief)

NDI Notification Guidance To Assist Puzzled Industry Could Emerge In 2009

FDA tentatively aims this year to complete its guidance for new dietary ingredient notifications, which industry research shows are largely failing to pass the agency's scrutiny


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