Expo East In Brief
This article was originally published in The Tan Sheet
Executive Summary
Supplementing a prescription: Developments in the dietary supplement industry recently are "all about conditions on the herbal side," particularly products marketed to promote cardiovascular, vision and joint health, according to Jeff Hilton, president and founder of Integrated Marketing Group. At the Natural Products Expo East in Boston Oct. 16, Hilton also noted a "fairly new" trend in supplements such as Nature Made's Rx Essentials that claim to "provide the essential nutrients" for people who are taking certain prescription medications that affect their nutrient levels. He said, "It's a really interesting idea from a positioning standpoint," although such products' chances in the market are unclear. They could "do really well or fall flat," Hilton observed