Pink Sheet is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Natural Products Expo West In Brief

This article was originally published in The Tan Sheet

Executive Summary

Centrum Cardio: Wyeth's Centrum Cardiowith Cargill's CoroWise branded plant sterols (800 mg) is expected to launch in late fall or early spring, according to Cargill. The product currently is being test-marketed, the firm stated during the Expo West trade show in Anaheim, Calif. March 24-26. Centrum Cardio carries the claim "lowers cholesterol" and the tagline, "Good for your heart. Good for the rest of you," on the product's 1website. CoroWise is used in Nature Valley's Heart Healthy Chewy Granola Bars (General Mills), Rice Dream Heartwise (Hain Celestial Group) and GNC's Heart Advance dietary supplement. The sterol has been used in Coca-Cola's Minute Maid Heart Wise juice since 2003, the year FDA issued a final rule authorizing the use of a phytosterol/CHD health claim (2"The Tan Sheet" Feb. 24, 2003, p. 4). Separately, Cargill announced the European Commission's decision to approve the firm's acquisition of Degussa's food ingredients operations. The acquisition "will significantly strengthen Cargill's portfolio of texturant ingredients and systems, emulsifiers, flavoring and health promoting ingredients," the firm stated in a March 29 release...

Related Content


Latest Headlines
See All



Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts