GelStat kiosks
This article was originally published in The Tan Sheet
Executive Summary
GelStat Corporation will open four additional mall-based kiosks in the Minneapolis, Minn. before taking the campaign regional, the firm says Aug. 16. The announcement follows the successful opening of the first GelStat retail kiosk Aug. 9 in the Mall of America in Bloomington, Minn., which has so far "met or exceeded" company expectations, GelStat said. The kiosks carry the homeopathic remedy GelStat Migraine, which began reaching stores in May (1"The Tan Sheet" March 29, 2004, In Brief). The kiosks also offer GelStat Arthritis and will begin carrying GelStat Sinus and GelStat Sleep in the fall. "High visibility in the malls creates consumer awareness, enhances credibility, and provides an opportunity for consumers to learn about GelStat products via one-on-one interaction," GelStat president Richard Ringold noted...