Novartis snags Saatchi & Saatchi
This article was originally published in The Tan Sheet
Executive Summary
Novartis has selected Publicis Group's Saatchi & Saatchi unit as the advertising agency for its Consumer Health division. Triaminic and Theraflu are the two major cough/cold brands included in the deal, Saatchi & Saatchi said. The advertising firm worked on McNeil Consumer & Specialty Pharmaceuticals' Tylenol, Pepcid AC andMylanta brands for several years before the accounts were passed on to Deutsch and Alchemy in late 2003 (1"The Tan Sheet" Dec. 8, 2003, In Brief)...