FTC & Supreme Greens
This article was originally published in The Tan Sheet
Executive Summary
Direct Marketing Concepts, ITV Direct and Donald Barrett are barred from claiming that dietary supplement Supreme Greens with MSM treats, cures or prevents cancer, diabetes, arthritis and heart disease under a preliminary injunction obtained by the Federal Trade Commission announced July 2. The defendants also must prominently display disclaimers that infomercials aired to promote the product are paid advertisements, and may not sell or distribute products or services by means of a continuity program without informed consent from the consumer, according to the ruling. FTC filed charges in June 2004 alleging the defendants had deceptively marketed Supreme Greens through an infomercial, failed to disclose the program was a paid promotion and charged credit cards for automatic product shipments without consent...