Novartis Triaminic Allerchews With Loratadine Slated To Launch In 2004
This article was originally published in The Tan Sheet
Executive Summary
Novartis' Triaminic children's cough/coldline will be extended in early 2004 with Allerchews, the brand's first loratadine-containing offering. The product debuted at the National Association of Chain Drug Stores Marketplace in San Diego June 8-10