ADA Food & Nutrition Conference In Brief
This article was originally published in The Tan Sheet
Executive Summary
PBM formulas: Firm, which licenses rights to Wyeth's private label infant formula in the U.S., announces late-October launch of powdered formula fortified with docosahexaenoic, arachidonic acids under Wal-Mart Parent's Choice label at American Dietetic Association Food & Nutrition Conference in Philadelphia Oct. 20-22. Product comes in 31.7 oz., 14.1 oz. cans retailing for $16.88 and $8.93, respectively. Promotional materials state "Wal-Mart is honored to introduce the first affordable DHA/ARA-enriched formula"...