Natrol
This article was originally published in The Tan Sheet
Executive Summary
FlexAnew TV ads to break Sept. 24 on network, syndicated channels. Spots will join ongoing print ads, sampling, in-store displays as part of roughly $3 mil. promotional spend. Glucosamine/chondroitin supplement for joint health, which launched in May, is available in nearly 25,000 retail stores nationwide, firm notes (1"The Tan Sheet" May 21, p. 6)