Natural Organics
This article was originally published in The Tan Sheet
Executive Summary
Supplement marketer barred from claiming Pedi-Active A.D.D. or any other supplement, food or drug improves children's attention span and scholastic performance and treats or mitigates attention deficit/hyperactivity disorder in children "absent competent and reliable scientific evidence," according to FTC consent agreement released July 31. Melville, N.Y.-based firm also prohibited from using term "A.D.D." as representing treatment for ADHD. Agreement subject to public comment until Aug. 30, after which it could become final. In August 2000, FTC challenged Natural Organics' Pedi-Active claims on ads, brochures, letters and its Web site (1"The Tan Sheet" Aug. 21, p. 7)