Balance Bar
This article was originally published in The Tan Sheet
Executive Summary
Print ads for company's new Oasis line to begin appearing in September; firm spending roughly $12 mil. on the campaign, company announces at trade show. New line, which began shipping in June, targets women and will retail for $1.39 per bar. Oasis debuted at Natural Products Expo West in March (1"The Tan Sheet" March 19, p. 10)