Caps off!
This article was originally published in The Tan Sheet
Executive Summary
Whitehall-Robins Advil 165-count tablets, caplets and gel caplets are hitting shelves with new cap approved by Arthritis Foundation "for ease of use," company announces. Packaging for product now includes a banner stating: "New, easy-open arthritis-friendly cap!" and carries Arthritis Foundation logo. Ads running for Advil, featuring a woman gardening, have begun carrying a five-second tag mentioning new cap