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Part of a gender-specific breakfast...

This article was originally published in The Tan Sheet

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Executive Summary

Harmony breakfast cereal rolling out nationwide, General Mills states Jan. 17. Targeting women, the cereal is made with soy and contains calcium, antioxidant vitamins, iron and folic acid. In promotional materials for the product, General Mills maintains "research shows that women need to consume more of the nutrients found in Harmony." A 16.75 oz. box retails for $3.69 and has wheat, corn and rice flakes with "vanilla almond oat clusters"

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