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Consumer OTC Drugs

Avon goes for grand slam

This article was originally published in The Tan Sheet

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Executive Summary

Tennis star sisters Venus and Serena Williams signed as spokesmodels for nutritional supplement and wellness line slated to bow in second quarter 2001, direct seller announces Dec. 15. The two athletes represent both inner and outer wellness with a "high level of physical awareness" coupled with a "healthy attitude and healthy perspective," company says. Agreement is unique for Avon; aside from celebrity advertising during the 1986 Olympics, Avon has never used celebrity spokespeople. In addition to sponsoring the nutritional supplement entry, Venus and Serena will appear in Avon's global "Let's Talk" ad campaign

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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