Solgar Vitamin & Herb
This article was originally published in The Tan Sheet
Executive Summary
Natural products company promoting its Optein "3-in-1 Wellness Beverage" with a $2 mil.-$3 mil. print campaign breaking now in publications such as Delicious, Prevention, Better Homes & Gardens, Let's Live and Newsweek. The powder, which promotional materials state contains 23 vitamins and minerals, seven sources of fiber, three sources of protein and various phytonutrients, carries the claims "immune support," "energy producing" and "stress adaptor," as well as the DSHEA-mandated disclaimer. Optein comes in 18.5 oz. canisters with a $19.99 suggested retail price. Available in natural vanilla cream and natural chocolate malt flavors, the product began shipping to health food stores in February. Solgar also introduced Heart Salt at Expo West. The item claims to contain 50% less sodium than table salt, as well as magnesium and potassium to "promote healthy blood pressure levels." Shipping now, 4 oz. bottles retail for $1.99