NBTY Puritan.com TV Ad Campaign Aims To Attract 200,000 New Customers
This article was originally published in The Tan Sheet
Executive Summary
NBTY hopes a $5 mil. cable TV advertising campaign for the Puritan's Pride Web site will generate 200,000 to 300,000 new customers for what the supplement manufacturer says is the "largest direct-to-the-consumer vitamin brand," with 6 mil. customers and 15,000 orders processed daily.