J&J/Merck Pepcid AC Chewable Ads Send "Unintended Message" - NAD
This article was originally published in The Tan Sheet
Executive Summary
Television commercials and print ads emphasizing the convenience and mobility of J&J/Merck Consumer Pharmaceuticals' Pepcid AC Chewable may send an "unintended message" the tablets should be taken without water, contrary to label instructions, the National Advertising Division of the Council of Better Business Bureaus announced Sept. 21.