Folexco/East Earth Herb
This article was originally published in The Tan Sheet
Executive Summary
Botanical extracts manufacturer is targeting dietary supplement, functional food and beverage and health food industries with the launch of Echinamax. Shipping now, the product is described as the first available branded echinacea extract with higher amounts of the plant's active constituents - polysaccharides, phenolics and alkylamides. Advertising, handled by Doylestown, Penn.-based Macrovision Marketing Communications, is planned for upcoming issues of trade publications. Montgomeryville, Penn.-based Folexco acquired a controlling percentage in Eugene, Ore.-based East Earth Herb in April (1"The Tan Sheet" May 3, In Brief)