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McNeil Benecol Margarine Launching With "Benefits Cholesterol" Claim

This article was originally published in The Tan Sheet

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  • The Tan Sheet

Executive Summary

McNeil Consumer Healthcare's Benecol cholesterol-lowering margarine is shipping to stores now with the labeled claim "Benefits cholesterol." However, packaging will "migrate in the first month or two to having a label claim saying "Promotes healthy cholesterol levels," the firm notes. McNeil is selling through packages printed for the planned fall 1998 launch that was halted due to FDA concerns.

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