Cooke Pharma's HeartBar $15 Mil. National Campaign To Break In May
This article was originally published in The Tan Sheet
Executive Summary
The national launch of TV, print and radio consumer ads for Cooke Pharma's new HeartBar medical food is slated for May-June, to be preceded by the national professional launch in March and April. A two-month test market phase is planned for the Sacramento and Stockton areas of California beginning in January and includes regional TV, radio and print advertising.