SmithKline testing Abtei brand herbal products in four markets.
This article was originally published in The Tan Sheet
Executive Summary
SMITHKLINE ABTEI HERBALS IN FOUR TEST MARKETS supported by television and free-standing-inserts slated to run through December. The four products are being introduced in San Francisco, Phoenix, Minneapolis-St. Paul and Dallas-Ft.Worth. SmithKline Beecham Consumer Healthcare plans to make a decision in early 1998 regarding a nationwide launch. The Abtei line represents the pharmaceutical marketer's first venture into the dietary supplement arena.