Abbott Ensure vitamin content comparison to multivitamins unfounded -- FTC.
This article was originally published in The Tan Sheet
Executive Summary
ABBOTT AGREES TO HALT ENSURE UNSUBSTANTIATED "DOCTOR RECOMMENDED" CLAIMS under a proposed settlement with the Federal Trade Commission. The agreement would prohibit the Abbott Park, Ill.-based OTC and nutritional product marketer from claiming in future ads that Ensure is recommended by doctors as a meal replacement and/or supplement for healthy adults without appropriate substantiation, FTC announced Jan. 2. Comments on the proposed settlement will be accepted through March 2.