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Playing Offense in Part D: Three Aggressive Medicare Strategies Demand Pharma Attention

This article was originally published in RPM Report

Executive Summary

Humana thrilled CMS-and shocked its competitors-by offering stand-alone drug insurance plans under Medicare for less than $10 per month. Pharmaceutical manufacturers should applaud. Not all Part D strategies are equal for pharma companies. Manufacturers should compare Humana's approach to other aggressive bids by UnitedHealth and WellCare.

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