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Spectacular Market Launches Key To Enduring Success Of Brands In Asia - IMS Health

This article was originally published in The Pink Sheet Daily

Executive Summary

Data show that "pharmerging" markets, will grow at 14-17%, while the U.S. will lag with 3-6% growth, Europe will grow at an even slower rate of 1-4% and Japan will move at 2-5% in the next four years, underscoring the importance of Asian markets, IMS stresses.

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