Big Brand Fights Come To India As Januvia, Galvus And Onglyza Vie For Market Share
This article was originally published in The Pink Sheet Daily
Executive Summary
Marketing of patented and branded drugs is a relatively new concept in India but going by the initial strategies put into play by multinational companies it has all the ingredients of blowing up into an all-out war in the race to capture the mind recall of doctors prescribing anti-diabetics.