Lilly/Icos' Cialis Is Only Drug To Play In The Super Bowl Commercial Game
This article was originally published in The Pink Sheet Daily
Executive Summary
Sixty-second "product and use" spot for the erectile dysfunction agent says that "all over the world, more and more men are discovering Cialis." Tadalafil was the only drug advertised during the championship game, unlike the 2004 Super Bowl, when a Cialis commercial went up against reminder ads for Levitra.