PhRMA Annual Meeting’s Message: Stand Tall, But Gaze Past Your Navel
Executive Summary
DANA POINT, Calif. - A mood of resolute pride saturated the 50th annual meeting of the Pharmaceutical Research and Manufacturers of America, where speakers and panelists stressed the industry's eventual return to its once-bright public image by spreading the news about what they said is the biggest factor pushing up costs of medical care in the developed world: treatment of chronic diseases, especially those caused by obesity