Aveeno Lines Face Class Actions Over “Naturals” Claims
This article was originally published in The Tan Sheet
Executive Summary
J&J’s Aveeno brand is the focus of pending class-action suits in Connecticut that question claims for the brand’s sunscreen and baby wash lines and a suit in New York about the Active Naturals personal care line. The complaints allege Aveeno liberally uses the term “natural” for its products that contain a number of synthetic ingredients.
You may also be interested in...
J&J Settles Class Action For “Misleading” Neutrogena Naturals Claims
The case hinges on claims used to promote Neutrogena Naturals cleansers and moisturizers – specifically, that they are “natural products that contain no petrochemicals,” according to court documents. The consumer plaintiffs say they paid a premium over “comparable products” on the basis of those claims.
Merck Faces Consumer Suit Over Coppertone UV Claims
A lawsuit filed in federal court in New Jersey alleges Merck has misrepresented the UV-protective benefits of its Coppertone sunscreen products, subjecting consumers to potential risks.
US State Laws To Address Packaging Waste Are Cosmetics Industry’s Newest Patchwork Problem
Beauty and personal-care companies building a compliance strategy across states should consider starting with California’s SB-54, as it is the “strictest law in place,” experts agreed at the Independent Beauty Association’s recent Supply Chain & Sustainability Conference. They encouraged companies to assess packaging across SKUs and participate in state-level regulatory development processes.