Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Gillette sponsors MLB: Blades and razors marketer agrees to three-year sponsorship with Major League Baseball, extending its designation as an official sponsor of the sport through the 2008 championship season, Procter & Gamble division announces June 7. The deal gives Gillette "exclusive rights" in several brand categories, including blades and razors, antiperspirants/deodorants and men's skin care products, firm adds. As part of the agreement, Gillette will make "significant media commitments" to MLB rightsholders and to publications created by the league. Company also announces it will become the presenting sponsor of the annual MLB Father's Day prostate cancer awareness initiative...