Smell THIS
This article was originally published in The Rose Sheet
Executive Summary
Fragrance distribution to reach 10,000 doors by year-end and 15,000 doors by end of 2002, Quality King Fragrances Director Marketing James Berard predicts. Quality King acquired the fragrance brand in early 2001. Smell THIS distribution shifting from original prestige department store doors to mass market retailers such as Walgreen, CVS and K-Mart, reflecting brands accessibly-priced positioning and teen target audience, Quality King says. Print ads with tag line "Real scents for real people" broke in June in Seventeen and also will appear in YM and Teen People. Smell THIS scents include Raspberry Ice, Cookie Dough, Beach Smells and Fresh Towel Smells. Two additional scents expected to launch next year