Sephora.com
This article was originally published in The Rose Sheet
Executive Summary
Beauty Cyber-Space virtual magazine, designed by San Francisco-based Scient Corp., features a color library, trend report, "We Love" section with top product picks and an interactive celebrity makeup lesson. Some sections incorporate "point and click" purchasing capabilities. The online magazine was created by Editor-in-Chief Andrea Pomerantz Lustig, former Cosmopolitan beauty and fitness director. In addition to the site's magazine, sephora.com also is adding a "Fragrance Finder," holiday gifts section and e-gift certificates to its site