CVS Expanding "Extra Card" Dollars-Off Promo Beyond Test Market
This article was originally published in The Rose Sheet
Executive Summary
CVS will expand its "Extra Card" bonus plan test market in a "controlled but aggressive way" into other areas by the third quarter, CVS Chairman Thomas Ryan said during a recent conference call with securities analysts. The discount promotional program, which offers dollars-off on CVS purchases, is being tested now in Albany, N.Y., Baltimore, Md. and Greensboro, N.C. stores.