Almay
This article was originally published in The Rose Sheet
Executive Summary
One Coat Color & Curl "lifts and curls lashes" with a patent-pending brush and "curl-enhancing formula," Revlon claims. The contoured brush "sets curl in each lash," resulting in "bigger looking, more noticeable eyes." Unlike traditional mascara formulations, One Coat Color & Curl gives eyes thick, clump-free lashes in one coat, Revlon said. Arriving on mass market shelves in July, One Coat Color & Curl is offered in Black, Black Brown and Dark Brown for $6.50 each