The Gap's Old Navy fragrance, skin care line debut delayed until late September.
This article was originally published in The Rose Sheet
Executive Summary
THE GAP's OLD NAVY PERSONAL CARE LINE DEBUT DELAYED UNTIL LATE SEPTEMBER, the San Francisco-based company said. The clothing manufacturer is postponing the fragrance and skin care launch following a July 22 court decision on a trademark infringement lawsuit for the "100%" mark filed against The Gap by Estee Lauder. The court, which ruled in favor of Lauder, is ordering The Gap to change its trademark, "destroy or change packaging materials... and perhaps, delay...its new product introduction." The Gap had planned to introduce a personal care line into its Old Navy Clothing Co. retail stores under the 100% Body Care mark in August ("The Rose Sheet" July 7, p. 1).