Alberto-Culver putting down roots in hair regrowth market with 2% minoxidil treatment.
This article was originally published in The Rose Sheet
Executive Summary
ALBERTO-CULVER CONSORT MINOXIDIL 2% HAIR REGROWTH TREATMENT FOR MEN DEBUTING in mass market doors in August, the company said. Alberto-Culver is launching the product through a licensing agreement with eye care product and pharmaceutical manufacturer Bausch & Lomb. The minoxidil treatment will be paired with Daily Cleansing Hair and Scalp Shampoo for Men. Television spots for the duo will begin running in January.