Colgate’s Sanex Antiperspirants Are Less Bacteria-Savvy Than Claimed – ASA
This article was originally published in The Tan Sheet
Executive Summary
The U.K. independent ad regulator agrees Sanex antiperspirants fight primary odor-causing bacteria and leave a “beneficial mix of bacteria” behind. However, ads suggesting the brand’s products wipe out odor-causing bacteria wholesale without disrupting “natural” bacteria are unsubstantiated, ASA says.