Colgate First To Market With Toothbrush Containing Whitening Pen
This article was originally published in The Tan Sheet
Executive Summary
Colgate Optic White Toothbrush + Whitening Pen contains polishing bristles and whitening cups to help remove surface stains on teeth. After brushing, consumers can pull the whitening pen from the base of the toothbrush, turn the dial on the pen and apply the gel, without having to wait or rinse.