OTC, Supplement Ad Spending Points To Bigger Jump For Full Year
This article was originally published in The Tan Sheet
Executive Summary
Dietary supplement ad spending grew 23.5% in the 2013 first quarter after increasing 17% in 2012, Kantar Media data show. The OTC sector’s ad spend was not as large, but still strong, up 10% for first quarter 2013 after increasing 8% in full-year 2012.