P&G Backs Historic Consumer Event With 40,000 Samples, Digital Blitz
This article was originally published in The Tan Sheet
Executive Summary
During P&G’s day-long, multi-brand promotion in New York City, the company gave away more than 40,000 product samples, represented the largest consumer event in the firm’s history. The effort, part of its “Everyday Effect” campaign, was promoted globally with digital media including Facebook and Twitter.