Church & Dwight Launches Arm & Hammer Toothpaste With Orajel Pain Relief
This article was originally published in The Tan Sheet
Executive Summary
The firm positions the toothpaste as providing maximum strength relief from cold, heat, acids and sweets at a value-tier price. CEO Jim Craigie says the firm has been “a little delinquent” on launching toothpaste products relative to competitors Colgate-Palmolive and GlaxoSmithKline.