Procter & Gamble extends Olympic partnership
This article was originally published in The Tan Sheet
Executive Summary
The Crest marketer enters a "far-reaching" global partnership to support the U.S. Olympic Committee at the 2012 Games in London and through 2020. Brands participating in the partnership will include Crest, Pantene and Olay, the company notes in a July 28 release. The new deal continues its support of USOC, which began during the Vancouver 2010 Olympic Winter Games (1"The Tan Sheet" Oct. 5, 2009, In Brief). As part of the new deal, P&G committed an additional $50,000 to help cover U.S. training and expenses