P&G expands Olympic partnership
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble extends its marketing partnerships with the U.S. Olympics by teaming with five athletes who will promote Vicks, Secret and other brands. The alliances with the athletes extend through the 2010 Olympic winter games, according to a Sept. 29 release. The firm announced earlier it is the official, exclusive Team USA sponsor for cold, flu and stomach remedies and oral care in the 2010 Winter games in Vancouver and the 2012 Summer Games in London (1"The Tan Sheet" Sept. 14, 2009)