FTC finalizes Kellogg consent order
This article was originally published in The Tan Sheet
Executive Summary
The Federal Trade Commission approves a final consent order to resolve allegations Kellogg Company falsely advertised Frosted Mini-Wheats as "clinically shown to improve kids' attentiveness nearly 20 percent." The Commission said data Kellogg relied on to make the claim was self-contradictory and did not support the statement (1"The Tan Sheet" April 27, 2009)