ERSP trims MytoSlim fat burn claims
This article was originally published in The Tan Sheet
Executive Summary
Weight Management Institute discontinues marketing claims that its weight-loss supplement can "increase fat burning enzyme activity up to 10 times normal levels" and help users "lose up to 3 times more body fat" amid an Electronic Retailing Self-Regulation Program inquiry. Brea, Calif.-based WMI substantiated the claim that MytoSlim enables "200% more weight loss than diet and exercise alone," ERSP said June 24. The Council of Better Business Bureaus program made similar recommendations for nearly identical claims for Zylotrim, which contains 7-Keto DHEA, the same active ingredient as MytoSlim (1"The Tan Sheet" March 30, 2009, In Brief)