Enviga pays to settle 27 claims
This article was originally published in The Tan Sheet
Executive Summary
Coca-Cola and Nestle settle with 26 states and the District of Columbia to resolve allegations that Enviga green tea's "implied weight-loss claims were scientifically weightless," Connecticut Attorney General Richard Blumenthal says. Enviga labels, which previously said consuming three cans a day burned an extra 60 to 100 calories, now must clearly state that calorie elimination and weight loss require proper diet and exercise, according to the Feb. 26 release. Coca-Cola and Nestle will pay $650,000. In their Beverage Partnership Worldwide joint venture, the firms marketed Enviga as a weight-loss product based on a three-day study with 31 healthy 18- to 35-year-olds. The Center for Science in the Public Interest filed a complaint with the Federal Trade Commission about linking claims to the small study (1"The Tan Sheet" May 28, 2007, In Brief)